I WILL FOLLOW THE SHIP
I WILL FOLLOW THE SHIP
I WILL FOLLOW THE SHIP is the title of the Maltese Pavilion at the 60th Biennale Arte di Venezia 2024.
In this project the artist Matthew Attard utilises an eye-tracker to record the movement of his eyes to explore the symbolism of ship graffiti etchings that can be found on remote Maltese chapel walls.
The visual identity was developed around Matthew Attard’s interplay between the ‘eye’ and ‘I’ in his work. It makes use of 3 line types with singular or multiple points to show this interaction, one of which the artist himself contributed by eye-tracking the graphical elements of the identity.
The visuals were extended to other communications, such as the exhibition’s information graphics, printed matter, website design and digital assets.
Visit the 2024 Malta Pavilion website for more information about the project.
Solo Artist
Matthew Attard
Co-Curators
Elyse Tonna
Sara Dolfi Agostini
Project Managers
Michela Rizzo
Maria Galea
Software Developer
Joey Borg
Architect
Vincenzo Casali Studio
Exhibition Design, Coordination and Production Management
Elyse Tonna
Technical Production
We Exhibit
Audio
Jamie Barbara
International Press
Margaret London
Legal Advisor
Jeanine Rizzo
Publication and Distribution
Mousse Publishing
Commissioner
Arts Council Malta